SEO Magnet graphic

SEO Magnet Project

The SEO Magnet is the pièce de résistance of SEO projects. In fact, for lead generation, it’s gold standard marketing content. In particular, the SEO magnet is a thorough, multi-page online resource targeting high-qualified searchers. To put it another way—people who are serious about what you have to offer.

Specifically, the SEO Magnet is in-depth coverage of a topic that your audience finds valuable. Generally, it’s written like a book (e.g., The Ultimate Guide to _______ ). For instance, it sports a table of contents and a downloadable pdf file (for lead generation).

You will get all you want in life if you help enough other people get what they want.

Zig Ziglar

So, what does your audience want? In the first place, your audience is starving for information. But not just any information—it has to be high-quality.

Ideally, your organization should be the hero that provides the right information at the right time. An excellent project to raise awareness, establish authority & trust, generate leads, and increase retention, the SEO Magnet does it all!

As Zig Ziglar points out, give them what they want, and you will get what you want. Whether that’s donations, volunteers, sales, or referrals, hosting an SEO Magnet on your website will deliver.

Top Ten Finalist — SEO Magnet Spec Challenge

So, as a busy executive, where do you go for quality SEO marketing content of this magnitude?

Your submission is very detailed, comprehensive, informative, and enjoyable to read. Your submission exhibits a great understanding of the elements and principles taught in the program. This is a strong piece!

SEO Magnet Submission
AWAI Reviewer Comments

As it turns out, I was a top ten finalist in the AWAI SEO Magnet Spec Challenge.

In brief, I was one of over 100 students in the SEO Copywriting Mentorship program taught by “Digital Marketing for Dummies” author Russ Henneberry.

To sum up, the SEO Magnet was the final project for the mentorship. And I received a score of 100%. 

It was an intensive program with a robust rubric — and I loved every minute of it!


In conclusion, if you’re looking for a lead generation magnet that does everything from improving brand awareness—to establishing authority & trust—to increasing retention, look no further than the SEO Magnet.

If you want a fire-tested SEO copywriting specialist to handle that for you, let’s talk! Book a free consultation today!

Book a Free Consultation

Every Successful Copywriting Project Begins with a Conversation

SEO Copywriting Specialist Certificate of Mastery

More Copywriting Products

Book a Free Online Consultation

Schedule Your Free Online Consultation Today — Phone Available

I look forward to meeting you!

Message Me

Do You Need:

Copywriting for Mental, Physical, Spiritual or Environmental Health

Check Out Our Human & Environmental Health Branch
The Wellness Connection Copywriting
Mind + Body + Spirit + Planet

Share this Page