A hand holding letters - to indicate email marketing

Email Marketing

Businesses generate $38 for every $1 spent on email marketing…a staggering 3800% ROI. 

Not bad for a day’s work!

Hubspot’s Marketing Stats for 2020

According to HubSpot:

  • 73% of millennials would prefer businesses to communicate with them via email.
  • More than 50% of U.S. survey respondents indicated they check their personal email account more than 10 times per day. They also said they prefer to receive updates from brands via email.
  • 99% of consumers check their email account every day.

Examples of Email Campaigns

  • 72-Hour Flash Sale: 4 Emails
  • Short Product Launch Leading to Sales Letter: 6 Emails
  • Typical Product Launch: 11 Emails
  • Behavioral Segmentation Campaign: 9 Emails
  • The Hero’s Journey: 7 Emails
  • Abandon Cart Sequence: 2 Emails
  • Welcome Sequence (for leads): 5 Emails
  • Welcome Sequence (for customers): 5 Emails
  • Webinar Registration: 5 Emails
  • Webinar Attendance Reminder: 6 Emails
  • Webinar Replay: 4 Emails

Email is here to stay!

Staying top-of-mind with your clients, customers, and members is a critical component of your success. And right now, it’s more important than you might think. During an economic downturn, people are feeling insecure and disconnected.

When you pop into their inbox on a regular basis with tips, advice, updates, and news, it reassures them. They need to know you’re still there and can be relied upon to meet their needs. This type of communication helps to establish trust and authority, and helps to ensure customer retention.

American Writers & Artists Institute (AWAI) is a recognized leader in copywriting training. As an AWAI-verified email marketing specialist with experience, I’m ready to facilitate any email marketing campaign project you need.

AWAI Email Marketing Campaign Project: Reviewer’s Comments

Nice teasers and calls to action!

AWAI Submission Reviewer

Good job on weaving the benefits into your copy. Your writing style is very easy to read, yet very convincing.

AWAI Submission Reviewer

Your validation and excitement statements are great and on point. Great encouragement and enthusiasm is felt in both emails.

AWAI Submission Reviewer

Another good set of emails that take the reader on a journey to convince them to act now.

AWAI Submission Reviewer

You did an excellent job of having a common thread throughout your entire campaign. You came up with new ways to present the same information and kept the reader interested in what was coming next.

AWAI Submission Reviewer

This was a high-energy campaign. You could practically see [the client] enthusiastically waving to keep your attention. Excellent work!

AWAI Submission Reviewer

Conclusion

A lot more goes into an email campaign than meets the eye. From subject lines to leads and story-telling, benefits to building trust and credibility.

Your email marketing campaigns deserve careful crafting with clear, creative calls to action.

Let’s chat about your specific email marketing needs. Book a free online consultation today!

Book a Free Consultation Now!

Every successful copywriting project begins with a conversation.

Email Marketing Certificate of Completion - Heather Murata

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